Social

4x IG Stories leading up to Mardi Gras (Weds-Sat) where it focused on the hype & excitement of the event with a cocktail countdown, focusing a cocktail a day per story which clicked through to the onsite recipes.

Average completion rate of 20%. No surprise the highest completion rate (22%) happened on day 1, whereas the lowest completion rate (18%) was on the 4th day. So customers are least engaged on the last day vs. 1st day.

$1.5k spend on social activity across IG story for the 2 days (Fri+Sat) where we targeted people over 18+, NSW, Mardi Gras interests & LGBTQ+ community on FB.

Onsite

Mardi Gras assets had 715 clicks (62% mobile - 38% web).

Homepage banner conversation rate was 3.7% driving $2.6K in sales.

Promoted cocktail pages had an increase of 53% visits with 506 viewing the pages.

Dwell time on promoted cocktail pages was 57s this grew 140% compared to 2 weeks earlier

FB post link