This post was optimised for brand awareness, and managed to deliver just over 2.28M impressions, generating a cost efficient CPM of $3.50 (benchmark $5.25). These results can be linked to effective audience targeting for the post at hand.

Mummthers day achieved an above benchmark CPE of $0.08 (benchmark $1.54), which can be linked to the ad relevance to the audience. This allowed for 1,181 unique link clicks, leading to a total 36 website purchases totaling $3,046.46

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